How to choose a good real estate broker in Quebec?

François CouillardResidential real estate broker

24 Jul 2026


How to Choose a Good Real Estate Broker in Quebec?

How to choose a good real estate broker? The answer is simple: choose a broker whose experience, approach, and values match your real estate project.

Buying a first property, selling the family home, going through a separation, or preparing a move to a condo or a residence are very different projects. The best broker is therefore not the same for everyone.


In this article

🏡 I'm a first-time buyer → See the section 4

🏠 I want to sell my property → See the section 2

🤝 I'm going through a separation → See the section 5

🌅 I'm considering moving to a condo or residence → See the section 5

I want to know what questions to ask before choosing a broker → See the section 6


1. Start with your project

There are more than 17,000 real estate brokers in Quebec.

The challenge isn’t to find a broker.

The challenge is to find the one who is best suited to your situation.

Even before meeting a professional, ask yourself these questions:

  • Am I buying?
  • Am I selling?
  • Am I doing both?
  • Am I going through a major life change?
Don’t choose a broker. Choose support that fits your project.


2. Not all brokers have the same strengths

We wouldn’t consult a family-law attorney for a criminal case.

Why?

Because each professional develops different strengths over the course of their career.

Real estate brokerage works a bit the same way.

Some brokers mainly assist first-time buyers.

Others interact more with investors, families, estates, or people undergoing a major transition.

The best choice is therefore the one that truly understands your reality.


3. Skills matter… but values matter too

A real estate transaction often lasts several weeks.

You’ll have important decisions to make.

So you need to trust your broker.

Just ask yourself these questions:

✔ Do they really listen to me?

✔ Do they answer my questions clearly?

✔ Do they take the time to explain?

✔ Does their approach align with my values?

A good transaction almost always starts with a good relationship.


4. First-time buyer? Surround yourself with a strategy

Buying a property today is more complex than it was a few years ago.

Financing, inspection, negotiation, tight deadlines, and sometimes multiple offers are now part of reality.

A good accompaniment can make all the difference.

➡️ Also read: First-time buyer assistance programs.

➡️ Also read: 5 ways to win a bidding war.


5. Some situations deserve special support

Each project is unique.

Some situations require even more listening, organization, and strategy.

For example:

  • a separation;
  • the sale of the family home;
  • a move to a rental condo;
  • a transition to a senior residence.

In these situations, the human aspect is often as important as the real estate transaction.

➡️ Also read: Is the real project not about selling your home anymore?

➡️ Also read: Three brokers, one retired couple: which one to choose?


6. The five questions to ask before choosing your broker

Before signing a brokerage agreement, ask these five questions.

  • Have you already assisted projects like mine?
  • What will your strategy be?
  • How will we communicate during the transaction?
  • What are the main challenges you anticipate?
  • What really distinguishes your approach?

The answers will often allow you to evaluate much more than a single advertisement.


In summary

Choosing a good real estate broker isn’t about choosing the most famous.

It’s about choosing a person who understands your project, shares your values, and has the necessary experience to support you until your transaction succeeds.

Just remember this:


Don’t choose a broker. Choose support that fits your project.



The information in this article is for general purposes only and may not reflect current laws or regulations. Verify any details with a qualified professional before making decisions. Some portions may have been created with AI assistance and should be confirmed for accuracy.

Written by François Couillard

Residential real estate broker