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The real real estate opportunities don’t just dream… at first glance

François CouillardResidential real estate broker

13 Jan 2026


Real real estate opportunities don’t just wow you at first glance

In the current market, many buyers feel that opportunities no longer exist.

Beautiful properties sell quickly, often above the asking price, and frustration sets in.

Yet, opportunities are still out there.

They have simply changed face.


The myth of the perfect home

Most buyers are still looking for the same thing:

🏠 a turnkey home

✨ in vogue

📍 well located

💰 priced fairly

The problem?

👉 Everyone is looking for exactly the same thing.

Result: bidding wars, emotional decisions, and sometimes… regrettable purchases.

In a seller’s market, the perfect home is rarely an opportunity.


What a real opportunity looks like today?

A real opportunity doesn’t always jump out at you.

Often, it even makes you hesitate.

Here are a few typical examples:

  • A property on the market for a long time
  • An initial price that was too high and had to be adjusted
  • Work to be done
  • An outdated style or questionable aesthetic choices
  • A house that doesn’t “click” at first glance

These are precisely these elements that drive away several buyers…

and create space to negotiate.


Potential before the final result

Buyers who succeed in today’s market have one thing in common:

👉 they see the potential before the finished product.

They understand that:

  • A kitchen can be renovated
  • A basement can be transformed
  • A façade can be improved
  • A house evolves over time

The dream home isn’t always bought as such.

Very often, it is built gradually.


Being mentally ready: the real key

Buying an opportunity requires a certain mindset.

You have to be prepared to:

  • Make smart compromises
  • Prioritize location and structure
  • Accept that not everything is perfect immediately
  • Think medium to long term

This isn’t for everyone — and that’s OK.

But for those who are ready, the results are often very interesting.


Why do these properties sell slower?

Because:

  • They require more in-depth analysis
  • They require a vision
  • They sometimes require decisive courage

But they are also the ones where:

  • Competition is lower
  • Negotiation is possible
  • Value can be created

Opportunities don’t stay long… once spotted

Even if some properties stagnate, real opportunities never stay invisible for long.

As soon as a well-prepared buyer identifies them, action follows quickly.

That’s why it’s essential:

  • to be well supported
  • to understand the real market, not an idealized one
  • to know where to look — and what to ignore


In conclusion

In today’s market,

👉 opportunities aren’t the ones that make everyone dream

👉 they’re the ones few people understand

The question isn’t:

“Is the house perfect?”

But more so:

“Am I capable of making it perfect for me?”


Are you looking for this type of opportunity?

Every situation is different.

I take the time to discuss with buyers to understand their reality, their tolerance for compromises, and their ability to see the potential.

If you want to know what opportunities actually exist right now,

👉 take the time to contact me or write to me.

A good discussion is often worth more than ten useless visits.

The information in this article is for general purposes only and may not reflect current laws or regulations. Verify any details with a qualified professional before making decisions. Some portions may have been created with AI assistance and should be confirmed for accuracy.

Written by François Couillard

Residential real estate broker
Français
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